Facebook launches new tools to support small businesses

Spotted the new Instagram sticker in Stories today? Or seen the hashtag – #SupportSmallBusiness – featured in your Facebook newsfeed? These are just a few of the tools Facebook has recently released for people to support and discover small businesses that have been impacted by Covid-19. With stores closed, the shift to online is more urgent than ever and social media can help reach those new customers.

We’ve rounded up what you need to know about Facebook’s latest updates and how-to-use the features below…

Small Businesses

Instagram ‘Support Small Business’ Stories Sticker

The new ‘Support Small Business’ sticker can be added to your Instagram Story. When the feature is used, the user’s content will then be added to a shared Instagram story that will be visible to their followers. The business mentioned will also be able to repost the content to their Stories. Businesses can also use the sticker to give a shout-out to fellow SMEs within their community.

The addition of this to the Instagram Stories Sticker book is a simple way for people to directly help businesses reach new audiences and raise awareness of their services.

Facebook – #SupportSmallBusiness

Similarly to the Instagram sticker, Facebook is encouraging the use of the hashtag #SupportSmallBusiness. They recognise that “small businesses are a big part of what makes a place feel like a community”. So, people can use the hashtag to share information on a business they love and tell others how to help them survive. For businesses, ask your followers to use the hashtag to help promote what you do as Facebook will most likely prioritise this content.

Creators’ ‘in support of’ paid partnerships

Finally, Creator accounts (influencers and alike) can use the ‘in support of’ tag to promote small businesses to their audience. So if as a business you have previously worked with any influencers, it’s worth reaching out to them to see if they might consider a partnership of sorts.

Find out more and keep up-to-date with future Facebook updates here.