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First Choice


+44 (0)207 498 0550

First Choice are purveyors of speciality fine foods for the hotel and restaurant industry in London. We supply the entire catering sector – including Michelin star and fine dining restaurants as well as casual dining and event catering establishments – with a range of quality products, including:

  • Exceptional fruit and veg
  • Gourmet dairy produce
  • Foraged wild foods
  • Artisan fresh pasta
  • Micro cress
  • Prepared produce Fresh juices.

First Choice fine foods are sourced from all over the world. First Choice cherry-pick their suppliers and work with only the best producers in the UK, across Europe and further afield with a focus on sourcing the highest quality. Since 2001, First Choice has occupied a state-of-the-art catering facility in the heart of London’s New Covent Garden Market. First Choice operational standards are as high as their food standards. They know they’re only as good as their last delivery, so each and every order is tripled checked to ensure accuracy and quality, before being distributed direct to customers via their own fleet of 27 refrigerated vehicles.

Address: C28-C33, Fruit & Vegetable Market New Covent Garden Market Nine Elms Road London SW8 5JJ

  • Card
  • Cash
  • Home delivery
  • Store pick-up
  • Same Day